Name the Pet/Hanna Branden produces beautiful dance-pop trinkets of sound that have got me very excited. I'm not the only one. Over in Sweden, those who've been whispering about the impending hugeness of Eric Hassle have also included Name the Pet under the same breath. Hanna creates a pop that is unique, fresh and organic. As Hanna has started her journey, Dontstopthepop thought it only right to interview the girl before she buckles-up and soars into the stratosphere (listen to 'Get On The Bus' & 'Who Do You Think You Are' and you'll hear this girl will go places). If you like Little Boots, The Sound Of Arrows and Eric Hassle you might just love Name The Pet.
I love your sound. Talk me through it.
It's pop. Heavier and a bit weird but with neat, sweet melodies and lyrics about my life and broken heart. It's very important to me that all songs have a life of their own, without the production I mean. Even if I make some of the songs over already existing beats I always take out the chords on my piano and finnish them carefully there.
You’ve been tipped along with Eric Hassle as the next big Swedish thing to make it. Some even have described you as the next Robyn. How does that feel?
It feels good! I feel really blessed that people actually get and like the music I make.
I love the fact you dip in-between club, pop and disco. Its hard but not too hard. How’d ya get that distinctive mixture of sounds?
A pop princess emerges
There’s a Pet Shop Boys feel to it? Tell me what your biggest influences?
I love Get On the Bus. Big anthem alert. What was that about and what was the aim behind its creation.
You’ve worked with the amazing Sound of Arrows. What was that like?
So how did ya get to know the guys?
When I was 16 I started the same history class as Stefan. I was late for the first class (as always) and when I enter the class room and glance around after a place to sit I see this amazingly beautiful, thin pop boy with a friendly look on his face. As I've sat down next to him he see's the pin I have stuck on my jacket and shouts "no way, you're in to Stereo Total too ?!". We've been friends ever since.
Name The Pet & The Sound Of Arrows together!
"Falling" is a strange creation. It is typical disco yet incredibly innovative. I’ve never heard pop like this. Where does this originality come from?
Who else would you work with?
I'd work with anyone who could hand me a beat good enough.
Returning to Get On The Bus. Your voice has so much depth. Yet theres a real dirty (and brilliantly so) and clear sound to the track. Its for the disco as well as standing at the bus stop. You’ve already got your sense of style so early on in your career. Why’d you think that it is?
Thank you! I think the dirt and dept is from the jazz. I didn't sing at all before I started singing jazz, I always thought my voice was just... weird.
There’s a real bad ass attitude to your music. It reminds me of early Titiyo and her sister Neneh Cherry. Was this intentional?
Thank you! Neneh Cherry is a legend. I never really knew my music had attitude. I think it's important that my tracks bounces in the heart and shakes your emotions around a little, maybe it needs some attitude to do that.
You really take it to the clubs. “Popclub” could best describe your sound. Especially "Sunshine". That song is adorable. I love love love that song. I want it and adopt it. Tell me, what was the inspiration for that track?
Sunshine is about getting out of your comfortable little shell. It's about taking your best friends hand, buying a ticket and just dare to go.
Okay so, Sunshine…how do you go about writing a song like that?
I was in Anthonys studio, he had smoked about a hundred cigarettes and he put this beat on and I just get a feeling of being exactly where I want to be. The winter sun was shining in and the smoke was sort of coloured by it in a really beautiful way. We finished the track in like a day.
Its fused with fun but incredibly cool. What will the album sound like?
And when can we expect it?
Hopefully in September.
Where would you like to crack first? The UK or Sweden….
The plan was to just release a few tracks in Sweden but everything's changed now since everyone likes it over there ! I don't know where I would like to crack first, I want everyone to love it, everywhere.
What Swedish Artist, for you, has been most important to you musically?
Jan Johansson. He's captured the Swedish melancholy in it's most beautiful form.
As the internet emerges as a central player in the evolution of the music industry, and its de-regulation, where do you think the artist stands in the shifting environment?
Okay so that's the amazing Name The Pet/Hanna! Her music is completely chaotic but always constantly glorious pop. Please check her music out here.