Heyah Mama has the potential to be this years Las Ketchup so learn the lyrics now and you can be prepared! Wir3 are a girl-group from Germany and they've just released what could be the summer hit of 2007. Its actually already been hit (but for their big sister band-but more them later) and is expected to squeeze its way in Spain, France and German-speaking countries of Europe. A full blown tour has already been penciled in and its promising to be an exciting few months for Vera, Lina and Linda. Influences? B*Witched, Ace Of Base, Amy Winehouse and er K3!
With a brilliant pop video to go with the rather catchy song, you might be hearing Heyah Mama in your corner of the world eventually whether you like it or not. Why eventually? Well Wir3 are actually a sister band of K3 from Belgium and Holland. Who (I hear you cry!). K3 are a very successful girlgroup who are aimed at kids but have some of the catchiest music ever recorded in the history of pop. Think Amy Diamond with a bit of Banaroo and you've got the superband K3 summed-up. They'll feature tomorrow as "Girlband Legends" so I won't go on and on but I will discuss them with reference to Wir3. K3 was an idea spawned by T.V station Studio 100 a Dutch broadcasting company with rights in Beligum where the girls are also very successful.
The brilliantly poptastic video for Heyah Mama by Wir3 with dance routines and primary colours galore. Flowers check!; butterflies check!; ladybirds check! addictive pop song? CHECK!
They launched themselves in 1999 and have never looked back. There are T.V shows, T.V films, musicals, games, clothing ranges, remix albums, dolls, films, and so on all based around the phenomenon that is K3. Tomorrow DSTP will paying respect to the Dutch/Flemish supergroup so more will explained then. K3 are such legends that they've go their own franchise of spin-off girlbands planned for 2007.
What!? Yes, Wir3 is the first of these spin-off groups and they've launched themselves in the safe market of Germany with a cover of K3's 1999 hit single Heyah Mama. Personally I prefer the newer version only because they've made it a lot more catchier than its original. Compare the two for yourself by watchin' this Dutch sublime news report on Wir3-K3-
The people behind the band are wondering whether to take Wir3 in English-Spanish markets or to bring out domestic versions of the band in each respective country. BBC, the people behind the Teletubbies and S Club are currently in discussion as are Scandic broadcasting networks. What is sure, Heyah Mama is one of the catchiest songs released this summer. Wir3 have recorded Heyah Mama in English so it seems that we can expect much more from the song. As I type, my boyfriend has translated a Afrikaans website and there's a "K3" for South Africa launching this summer too.
Thus, Heyah Mama has world domination in its sights! And what a brilliant song it is! Last year DSTP predicted Lucky Twice and their single to be huge in the markets it came out in. The platinum discs handed to the Swedish girlband the other day attest the songs' success.
The success of Heyah Mama is a lot easier to take a gamble on only because its already a hit and theres broadcasting superstructure to back it all up. Still, if the gray clouds are blocking your sunshine today just play Heyah Mama and you'll be feel the white sands in between your feet in no time!
NB: Wir3 are touring Germany on the same tour of SummerPOP-07 so if your in Germany and nearby go and boogie!
Tomorrow K3 take their place as a legendary girlband so expect some of the campest/poppiest songs ever recorded. Also more Latoya and perhaps something Robyn!